Cake By The Pound

About us

Empowering Beauty, Pound by Pound

Welcome to Cake By The Pound, your ultimate destination for plus size beauty and empowerment. Located in Arlington,Texas, we are an e-commerce platform designed to celebrate and elevate the beauty of every individual. Our curated selection of fashion and beauty products aims to inspire confidence and self-love. Join us in redefining the standards of beauty with style, grace, and a touch of boldness.

Beautiful, confident woman plus size model

Our mission

Celebrating curves with confidence, style, and irresistibly chic fashion.

Step into Cake By The Pound, where beauty meets boldness. Based in Arlington, our storefront champions the richness of plus-size aesthetics with curated fashion, accessories, and beauty essentials. Celebrate your unique allure, because life’s too short for anything less than glamorous confidence. Embrace chic sophistication tailored just for you.

Celebrate Your Beauty, Naturally.

Natural beauty. Profile shot of black oversize woman with flawless skin standing over pink background, side view

Inclusivity

At Cake By The Pound, we believe beauty is for everyone. We celebrate diversity and strive to create a welcoming space where all individuals feel valued and represented.
Portrait of beautiful plus size African american woman showing armpits

Empowerment

We are committed to empowering our community by promoting self-confidence and body positivity. Our products and content are designed to inspire and uplift, encouraging everyone to embrace their unique beauty.
Confident in my body / Portrait of a happy, curvy young woman in red dress

Quality

We prioritize quality in everything we do, from the products we offer to the content we create. Our goal is to provide our customers with top-notch beauty solutions that they can trust and enjoy.
Smiling African American woman dancing isolated on yellow background. Beauty, body positive concept

Sustainability

We are dedicated to making a positive impact on the environment. Our commitment to sustainability is reflected in our product choices and business practices, ensuring a better future for our planet.
Portrait of two friends african american women with different body size looking at camera, posing together isolated over gray background

Community

Building a supportive and engaged community is at the heart of Cake By The Pound. We value our connections with our customers and strive to foster a sense of belonging and mutual support.

Embrace Radiant Beauty

Discover the ultimate style haven where beauty meets confidence. Indulge in a curated selection for an empowering transformation. Style isn't just seen; it's lived.